Innovator in the fast fashion domain

Snitch is a prominent fast-fashion brand in India, recognized for its innovative direct-to-consumer (D2C) approach. The brand excels in offering trendy, quality apparel at affordable prices, appealing to a young, style-conscious demographic. Snitch's agility in responding to rapidly changing fashion trends allows it to consistently provide a diverse array of clothing options that resonate with contemporary fashion sensibilities.

A significant factor in Snitch's success is its robust digital presence, which plays a pivotal role in customer engagement and market reach. By effectively leveraging online platforms, Snitch offers a seamless shopping experience, enhancing customer satisfaction and loyalty. This strong digital strategy, combined with a keen understanding of consumer preferences, has positioned Snitch as a leader in the competitive fast-fashion industry.

Snitch's rise in the fashion domain is marked by its commitment to quality and innovation, setting new standards in fast fashion and establishing itself as a go-to brand for trendy, accessible fashion.

A relationship built on encouragement, trust and endless support
"Siddharth Dungarwal, CEO and Founder of Snitch, epitomizes the spirit of modern entrepreneurship in the fast-fashion industry. From launching a small retail store at 18 to steering Snitch through the challenging terrain of fashion retail, Siddharth's journey is a testament to his resilience and innovative mindset. His adept handling of early challenges, particularly in transforming a surplus fabric dilemma into a successful product line, reflects his exceptional problem-solving abilities. Under his leadership, Snitch has flourished, known for its distinctive designs and quality, all achieved while remaining bootstrapped. What truly distinguishes Siddharth is his leadership ethos, marked by integrity and a commitment to team growth. He has created a collaborative and vibrant work culture at Snitch, integral to its success. Siddharth’s forward-thinking vision and dedication have not only driven Snitch’s rapid growth but have also earned him accolades in the entrepreneurial world. As Snitch continues to expand, Siddharth’s strategic guidance and unwavering dedication assure its place as a frontrunner in the Indian fast-fashion industry."
- Siddharth Dungarwal,
CEO and Founder
Siddharth Dungarwal
CEO and Founder
Siddharth Dungarwal, the CEO and Founder of Snitch, is a testament to passionate entrepreneurship in India's fast-fashion industry. Beginning his journey at 18 with a small 400-square-foot retail store, Siddharth quickly demonstrated his business acumen, transitioning into a successful B2B venture. Facing a significant challenge in 2012, he ingeniously converted a surplus fabric issue into a profitable line of shirts, marking a pivotal point in his career. This experience laid the foundation for Snitch, which under his leadership, has become known for its high-quality, trendsetting fashion. Siddharth's approach combines strategic financial management with a deep understanding of the fashion market. As a leader, he fosters a culture of teamwork and innovation, contributing to Snitch’s dynamic growth. His resilience and dedication have propelled Snitch to become India’s only D2C brand to achieve a 300Cr ARR within three years of inception, earning him recognition as a notable young entrepreneur in the industry.



Innovative Business Model
Snitch operates with a direct-to-consumer (D2C) approach, which sets it apart from traditional retail models. This strategy allows for greater control over the customer experience, from production to purchase, ensuring quality and consistency. By bypassing intermediaries, Snitch can respond quickly to fashion trends and consumer demands, offering fresh and relevant products with speed and efficiency.


Focus on Quality and Affordability:
Despite being a fast-fashion brand, Snitch places a strong emphasis on the quality of its products. The brand successfully balances trendy designs with durable materials, ensuring that customers receive high-value fashion at affordable prices. This combination is particularly appealing in the Indian market, where consumers seek style without compromising on quality or cost.


Sustainability and Ethical Practices
Snitch is committed to sustainable practices in an industry often criticized for its environmental impact. The brand endeavors to use eco-friendly materials and ethical manufacturing processes, aligning with the growing consumer awareness and demand for sustainable fashion choices.


Strong Digital Presence and Customer Engagement
Snitch's robust digital presence, including a user-friendly website and a significant following on social media platforms, allows for effective engagement with its target audience. By leveraging digital marketing and e-commerce platforms, Snitch creates a seamless online shopping experience. This digital savviness, combined with a keen understanding of its customer base, enables Snitch to build a loyal community and maintain a competitive edge in the market.
Snitch takes title for the most loved Gen-Z brand of the year award at Mantra’s tech threads

Snitch, a leading direct-to-consumer (D2C) men’s trend-first brand, is proud to announce that it has been bestowed with the prestigious ‘Most Loved GenZ Brand of the Year’ Award by Myntra at the e-commerce major’s recently held Annual Brand Summit, Tech Threads.

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Snitch looks to open 7-8 stores in FY24, expand deeper into Indian cities

Men's fashion brand Snitch looks to expand its presence in small cities and towns and open at least 7-8 offline stores in places like Surat, Mumbai and Pune this financial year, a top company official said.

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Snitch invests approx Rs 5 crore to expand warehousing capacity by 1 lakh sq ft

D2C fashion brand Snitch is investing approximately Rs 5 crore to expand its warhousing capacity by 1 lakh sq ft, Siddharth Dungarwal, founder, Snitch told ETRetail.

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