Manish and Rahul bringing more convenience to India’s beauty shopping experience!

The founders wanted to demystify the problem of misinformation that plagued consumers in the beauty segment. They launched Purplle in an attempt to help customers make informed choices while creating a personalised beauty regime. It is a tech-driven platform that gives easy access to world-class brands and unravels the best-kept secrets in the beauty and wellness industry through its engaging social media platforms.

Today, Purplle is one of the largest e-beauty destinations in India with over 7 million monthly active users, 1000+ brands and over 50,000 products available on their website.

Manish Taneja
Co-Founder & CEO
Manish is a finance and tech enthusiast and has worked for global leaders such as Avendus Capital and Lehman Brothers. He got a Level 3 - CFA certification from the Indian CFA institution and has a strong entrepreneurial spirit. In 2012, he launched - a brand that makes international beauty and wellness products easily accessible. Manish is a full-time leader, who also plays the role of a friend and a guide at India’s largest beauty destination and is the living definition of ‘winning at life.’
Rahul Dash
Co-Founder & COO
Rahul Dash built one of the largest vertical commerce businesses with a strong technology backbone in the country with The technology stack created runs in a global first from India owing to its depth within the beauty and personal care industry. Under Rahul’s leadership, Purplle has an enviable portfolio of 5 direct to consumer brands and is one of the few companies in India with 2 direct to consumer brands above 100 Cr of annual revenue and a few more on the leader board for FY23. With Rahul at the helm, Purplle has over INR 1400 Cr of annualized GMV and is India’s newest unicorn in the beauty e-commerce ecosystem. As COO, Rahul has been instrumental in growing the organization over the years, not just financially but also in employee strength. Today Purplle has 2400 direct and indirect employees. Rahul has also been instrumental in building investor relations for Purplle, resulting in a strong cap table with some of the top investors in the country. Rahul holds a B.Tech in Mechanical Engineering from IIT Kharagpur and a PGDM from Indian Institute of Management Ahmedabad. Before, Rahul held multiple positions at The Tata Group, including Tata Power, Tata Chemicals, and Tata Motors.


Tailored services
Purplle has differentiated itself in the cosmetics and beauty products vertical by providing customers with a personalized shopping experience that takes their skin and hair type into account


Accurate trend predictions
State-of-the-art technology to understand customer persona and identify emerging trends in the beauty and personal care segment well ahead of the market


Easily accessible platform
To build a unique platform focused on the ethos of democratizing beauty and personal care across India


Beauty for all
Vision to create a community-led platform with great quality and affordable products for each customer segment
Purplle gives Ivy Cap Ventures 22x return with new investment

According to the company, the investment is expected to boost the startup’s growth, as it looks to grow by almost 10-times in the next 4-5 years

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As Purplle raises $45 million, early investor IvyCap clocks 22X gains

This partial exit has helped the fund generate 1.35 times its entire Fund 1 value of Rs 240 crore, which it raised in 2013 from various domestic financial institutions.

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Purplle expects to close FY22with ₹700-crore

Beauty and personal care e-commerce platform Purplle expects to close the current financial year with a

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