Manish and Rahul bringing more convenience to India’s beauty shopping experience!
The founders wanted to demystify the problem of misinformation that plagued consumers in the beauty segment. They launched Purplle in an attempt to help customers make informed choices while creating a personalised beauty regime. It is a tech-driven platform that gives easy access to world-class brands and unravels the best-kept secrets in the beauty and wellness industry through its engaging social media platforms.
Today, Purplle is one of the largest e-beauty destinations in India with over 7 million monthly active users, 1000+ brands and over 50,000 products available on their website.
FOUNDER
Manish Taneja
Co-Founder & CEO
Manish is a finance and tech enthusiast and has worked for global leaders such as Avendus Capital and Lehman Brothers. He got a Level 3 - CFA certification from the Indian CFA institution and has a strong entrepreneurial spirit. In 2012, he launched Purplle.com - a brand that makes international beauty and wellness products easily accessible. Manish is a full-time leader, who also plays the role of a friend and a guide at India’s largest beauty destination and is the living definition of ‘winning at life.’
Rahul Dash
Co-Founder & COO
Rahul Dash built one of the largest vertical commerce businesses with a strong technology
backbone in the country with Purplle.com. The technology stack created runs in a global first
from India owing to its depth within the beauty and personal care industry.
Under Rahul’s leadership, Purplle has an enviable portfolio of 5 direct to consumer brands
and is one of the few companies in India with 2 direct to consumer brands above 100 Cr of
annual revenue and a few more on the leader board for FY23.
With Rahul at the helm, Purplle has over INR 1400 Cr of annualized GMV and is India’s
newest unicorn in the beauty e-commerce ecosystem. As COO, Rahul has been instrumental
in growing the organization over the years, not just financially but also in employee strength.
Today Purplle has 2400 direct and indirect employees. Rahul has also been instrumental in
building investor relations for Purplle, resulting in a strong cap table with some of the top
investors in the country.
Rahul holds a B.Tech in Mechanical Engineering from IIT Kharagpur and a PGDM from Indian
Institute of Management Ahmedabad. Before Purplle.com, Rahul held multiple positions at
The Tata Group, including Tata Power, Tata Chemicals, and Tata Motors.
Their
Winning
Edge
Winning
Edge
01
Tailored services
Purplle has differentiated itself in the cosmetics and beauty products vertical by providing customers with a personalized shopping experience that takes their skin and hair type into account
02
Accurate trend predictions
State-of-the-art technology to understand customer persona and identify emerging trends in the beauty and personal care segment well ahead of the market
03
Easily accessible platform
To build a unique platform focused on the ethos of democratizing beauty and personal care across India
04
Beauty for all
Vision to create a community-led platform with great quality and affordable products for each customer segment
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