SECTOR:
Consumer Tech
HEADQUARTERS:
MUMBAI
IVY CAP INVESTMENT:
2014 (FUND I) AND 2019 (FUND II)
YEAR OF PART EXIT:
March 2021 (Fund I)

Manish and Rahul bringing more convenience to India’s beauty shopping experience!

The founders wanted to demystify the problem of misinformation that plagued consumers in the beauty segment. They launched Purplle in an attempt to help customers make informed choices while creating a personalised beauty regime. It is a tech-driven platform that gives easy access to world-class brands and unravels the best-kept secrets in the beauty and wellness industry through its engaging social media platforms.

Today, Purplle is one of the largest e-beauty destinations in India with over 7 million monthly active users, 1000+ brands and over 50,000 products available on their website.

FOUNDERS
Manish Taneja
Co-Founder & CEO
Manish is a finance and tech enthusiast and has worked for global leaders such as Avendus Capital and Lehman Brothers. He got a Level 3 - CFA certification from the Indian CFA institution and has a strong entrepreneurial spirit. In 2012, he launched Purplle.com - a brand that makes international beauty and wellness products easily accessible. Manish is a full-time leader, who also plays the role of a friend and a guide at India’s largest beauty destination and is the living definition of ‘winning at life.’
Rahul Dash
Co-Founder & COO
Rahul is an IIT Kharagpur and IIM Ahmedabad graduate with rich experience ranging from writing AI scripts for multiplayer games, to building aero structure facilities and working on advanced fuel-cell technology. His love towards the intersection of technology and consumer perspectives coupled with his diverse experience and a strong entrepreneurial drive helped him launch Purplle - a digital-first beauty brand.
Their
Winning
Edge
Here's how Purplle provides personalized beauty products for all.

01

Tailored services
Purplle has differentiated itself in the cosmetics and beauty products vertical by providing customers with a personalized shopping experience that takes their skin and hair type into account

02

Accurate trend predictions
State-of-the-art technology to understand customer persona and identify emerging trends in the beauty and personal care segment well ahead of the market

03

Easily accessible platform
To build a unique platform focused on the ethos of democratizing beauty and personal care across India

04

Beauty for all
Vision to create a community-led platform with great quality and affordable products for each customer segment
CLOVIA IN COVERS
Purplle gives Ivy Cap Ventures 22x return with new investment

According to the company, the investment is expected to boost the startup’s growth, as it looks to grow by almost 10-times in the next 4-5 years

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Sequoia, Verlinvest lead growth round in Purplle; IvyCap books partial exit

Online beauty products marketplace Purplle, operated by Mumbai based Manash Lifestyle, has raised $45 million (Rs 325 crore as per current exchange rates) in a funding round led by Sequoia Capital India and returning investor Verlinvest.

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As Purplle raises $45 million, early investor IvyCap clocks 22X gains

This partial exit has helped the fund generate 1.35 times its entire Fund 1 value of Rs 240 crore, which it raised in 2013 from various domestic financial institutions.

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