Neha and Pankaj add a little joy to a woman’s innerwear experience!

The founders of Clovia realized that there were a growing number of Indian women who aspire to fit into international body standards of intimate wear only to be dejected by the mundane, inflexible options available to them. Spotting an opportunity, they took upon the task to understand India and its fits, channelling their learnings into a one-of-a-kind, premium lingerie brand with stylish designs at affordable prices.

Today, over 3 million urban millennial Indian women trust Clovia with their lingerie, sleepwear, shapewear, loungewear, activewear and personal care needs.

A relationship built on encouragement, trust and endless support
IvyCap team has been part of the Clovia story since the inception of the brand. They've been exceptional partners in our journey which has had its own set of ups and downs. One of the most remarkable times was during COVID's first wave when I personally saw a lot of support coming from them at multiple levels and the entire IvyCap team making a lot of effort to extend help wherever required. One unique factor about IvyCap is that the founder-friendliness flows across the hierarchy of the fund. It's a happy place for a founder to work with investors by whom taking new bets and risks is encouraged and constructive assistance is provided in the business whenever needed."
Neha Kant
Founder & Director
Neha co-founded Clovia seven years ago when she and her team realized missing links between demand and supply in the intimate segment. Working for a decade with corporate India, where she led the business for some big names, she decided to start on her own, to address the big gap in the Indian women's innerwear market with limited sizes and fits available. With Clovia, Neha wanted to redefine the Indian lingerie market and help customers choose beyond standard cuts, shapes and colors. Her mantra – lingerie is a critical part of your wardrobe and it doesn’t need to be drab and boring. Right from the time of Clovia’s inception, Neha has always had a clear goal in mind – to change the way lingerie is sold in India. With Clovia, she has successfully introduced a modern perspective to the intimate wear industry, transforming lingerie shopping into a liberating experience. For her outstanding work in the industry at large, Neha has been awarded as Best Women Entrepreneur by RBL Bank SME Business Excellence awards in the year 2017. Her objective is to help Clovia occupy the “most-favorite brand” space in the minds of her consumers as the space presently awaits an occupier. Neha has been recognized as the Best Woman Entrepreneur by RBL Bank at its SME Business Excellence Awards 2017 and the D2C Icon of India 2022 by the Images Group. Recently, Clovia was also recognised as one of the leading promising brands by The Economic Times as part of ET Promising Brand 2022.
Pankaj Vermani
CEO & Founder
Pankaj is a graduate from IIT Delhi, India. He is a serial entrepreneur and has co-founded and grown two companies in the past, which went through successful acquisition and got featured in multiple global forums including, Red Herring Asia 100 and Deloitte India Fast 50. In his previous role, he was heading the Incubator/Company-Builder Mountain Apollo India. Over the years, Pankaj has helped Clovia achieve several awards, including Super Start-up Asia 2018 and India Retail Awards 2019. Pankaj was awarded the Young Entrepreneur Award in 2018 by Business World & the Best CEO by Global Leaders in 2019. Clovia was also awarded the Most Admired D2C Retailer of the Year 2022 by MAPIC India.


Fit Research
Over 100 years of combined experience in understanding Indian body types.


Quality Control
An in-house team of #CloviaJedi, ensuring 4-levels of quality control from design to delivery.


State-of-the-art Tech
Technology to predict the demand and adjust production accordingly.


Make In India Approach
Exquisite Indian craftsmanship backed by International technology.
Exclusive interview with Neha Kant, Founder & Director, Clovia lingerie

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