Gaurav Singh makes your special moment last forever!

The fine jewellery industry in India is booming with strong brands providing exquisite products and exemplary services. In order to stand out, Gaurav was quick to realize the importance of customer experience and launched BlueStone - an omnichannel jewellery brand that provides excellent customer experience with primary focus on quality and elegant craftsmanship. BlueStone’s award-winning design team gives customers access to more than 8000 uniquely designed ethereal jewellery pieces from the comfort of their homes.

BlueStone’s unique approach towards building lifelong, memorable relationships with its customers has allowed the brand to become India’s number one online destination for fine jewellery. The brand also has multiple contemporary stores across India that provide an immersive jewellery experience to the customers.

A relationship built on encouragement, trust and endless support
IvyCap has been a pillar of support in our journey. They have shown patience and grit in tough times and given us the courage to take riskier bets. Vikram has played an active role in all the Board meetings, asking tough questions when needed and giving support to crucial endeavours. IvyCap is indeed an important partner for startups who want to scale."
Gaurav Singh Kushwaha
Founder & CEO
Gaurav founded BlueStone in 2011, India’s leading D2C brand for fine jewellery. He functions as the Chief Executive Officer of the company, carving out short term and long term strategies that contribute to the brand’s growth and its consolidation in the jewellery e-commerce market. He brings to the table, more than 20 years of experience in the domains of technology, e-commerce and internet marketing. Prior to BlueStone, Gaurav co-founded Chakpak, an online entertainment portal in 2007 and successfully raised two rounds of funding. He has also worked at Amazon USA and Amazon India before founding his first venture. Gaurav, an alumnus of IIT Delhi, is a prominent figure in the start-up realm and advises new and budding entrepreneurs on marketing and product strategies.


Exquisite Designs
8000 Plus Designs Dedicated & Talented Design Team Innovation in Product Presentation & Rendering Excellent craftsmanship using cutting edge technology


Focus on Tech-enabled solutions
Highly engaging web-front In house production and order management system allowing greater flexibility User-friendly POS


Stores Reimagined
Deep integration with web-front Live view of store inventory Guaranteed Luxury Experience Dedicated & Well-Trained Store Staff On-Spot Customization Premium Visual Displays
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