The fashion industry has entered an era of mass customization. While every customer wants to own clothing unique to their personal style, women have always had fewer customization options. eShakti is a made-to-measure online fashion brand that gives women the freedom to create a design personalized just for them. Customers can now take their preferred design and adjust it according to their height, fit and style, through one seamless website.

Today, eShakti has become a leading brand, thanks to its customer-led design approach and its ability to deliver high-quality, sustainable and affordable options to a customer’s doorstep.