The fine jewellery industry in India is booming with strong brands providing exquisite products and exemplary services. In order to stand out, Gaurav was quick to realize the importance of customer experience and launched Bluestone - an omnichannel jewellery brand that provides excellent customer experience with primary focus on quality and elegant craftsmanship. Bluestone’s award-winning design team gives customers access to more than 8000 uniquely designed ethereal jewellery pieces from the comfort of their homes.

Bluestone’s unique approach towards building lifelong, memorable relationships with its customers has allowed the brand to become India’s number one online destination for fine jewellery. The brand also has multiple contemporary stores across India that provide an immersive jewellery experience to the customers.