An entrepreneur at heart, Prabhkiran started working or planning on his entrepreneurial journey from his college days at IIT Bombay. He started his first business venture in his college days with a lassi cafe, known as khadke gLASSI. As if studying for an engineering degree didn’t keep him awake enough, he launched Bewakoof.com out of his dorm room with an initial investment of Rs 30,000 in his 2nd year of college, 2012. Currently, he is the Co-founder and CEO of Bewakoof.com, one of the largest D2C fashion brands in India. The brand has a total customer base of 10 million and is adding more than 2 lakh new customers every month with a repeat customer rate of 65%. It has become one of the most sought-after fashion and lifestyle brands for the millennials and GenZ, with a following of 6.1 Million on Social Media. Apart from work, Prabhkiran is also a big movie buff and an avid reader.