Unique GTM for reaching the sizeable unaware market through integrating mental health into mainstream healthcare
When Krishna & Tarun had a fresh look at the Mental Health field, they defined the value chain for the same in the following 6As: Awareness, Acceptance, Anonymity, Access, Affordability, and Assurance. When they analyzed the field through these 6As, a couple of things starkly stood out for them. There is a piecemeal approach to solving mental health, and the way current solutions are reaching out to customers is limited.
Hence Lissun distinctly stands for two things: Full-stack solution for mental health and integrating mental health into mainstream healthcare.
When most of the existing solutions focus on solving for aware 20%, we are reimagining to reach the other 80%. Therefore, Lissun’s focus is a B2H2C approach to customer acquisition by partnering with medical establishments for high-stress use cases such as infertility, oncology, nephrology, etc. In summary, we see Lissun as a massive opportunity to integrate Mental Health into mainstream Healthcare and redefine the way mental health is solved in India and beyond
- Dr. Krishna Veer Singh,
Dr. Krishna Veer Singh,
Mr. Tarun Gupta
Full stack solution for mental health
Mental health into mainstream healthcare
A seasoned and experienced founding team which have solved complex problems at scale with some marquee internet companies
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