B.G. Krishnan makes customized clothing possible for women!
The fashion industry has entered an era of mass customization. While every customer wants to own clothing unique to their personal style, women have always had fewer customization options. eShakti is a made-to-measure online fashion brand that gives women the freedom to create a design personalized just for them. Customers can now take their preferred design and adjust it according to their height, fit and style, through one seamless website.
Today, eShakti has become a leading brand, thanks to its customer-led design approach and its ability to deliver high-quality, sustainable and affordable options to a customer’s doorstep.
B G Krishnan
Here's how eShakti found their niche in the fashion segment.
Custom clothing for women
State-of-the-art technology for designing and production
Paragon Partners invests Rs75 crore in eShakti
E Shakti, a women’s fashion brand based in Chennai, Tuesday said it has raised ₹ 75 crore from Paragon Partners Growth Fund-I, a private equity fund focused on mid-market segments.Know more
Paragon Partners invests Rs 750 mn in women's fashion brand eShakti
Private equity firm Paragon Partners has invested Rs 750 milion in eShakti, a women's fashion brand based in Chennai.Know more
Fashion e-tailer eShakti rides U.S. custom market
In 1996, when brand marketing specialist B.G. Krishnan was reading Bill Gates book on ‘The Road Ahead’, on how it would enable anyone to build an international brand, he thought of deploying his long experience in TI Cycles.Know more